Logo design, corporate identity & branding
A professionally designed logo and corporate identity can make a real difference to the success of your company.
Your logo identifies your business in its simplest form with the use of a symbol or typography that is recognisable and memorable.
Your corporate identity is how you use your company name, logo, typeface, colours, strapline, etc.
Your brand is more than just your company image, it is the perceived personality of your company as a whole and is shaped by the perceptions of your customers and their experiences and expectations when doing business with you. In short, it is your promise.
The correct implementation of a well designed identity can have a powerful impact on a company's standing. It also has the potential to elevate a smaller business thus allowing it to become a competitor in a bigger market.
Every business has particular characteristics and strengths: pinpoint what is unique about your business/how you define yourself and aim to communicate that.
You do not always have to radically change your identity. You can ‘refresh’ it. Many large companies have done just that and you may find it interesting to play this clip which shows how Shell have developed their identity over the years........
........ as have grassidesign
In the beginning ............ and current version
Consistency is the key! The corporate identity should be applied throughout all aspects of your business activity, thus reinforcing your company’s presence - both visually and verbally – for example how your staff dress/answer the telephone/how quotes are supplied to potential customers/how your offices are decorated, furnished etc.... Everything you do should communicate your public face and character, i.e. your identity.
Whether you need a logo design, complete corporate identity or simply a review of your existing identity, we are happy to discuss your project.
Working with us couldn't be easier, fill in the contact form for a quick response or speak to Michael Grassi on 01562 515212
Alternatively email me at mail@grassidesign.
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